As a member of the media team for Los Angeles city elections, I was tasked with updating the look and feel of the campaigns program. With the creation of a new logotype, the goal was to communicate the importance of local elections with an emphasis on civic pride. The project called for a simple, print-friendly logotype that could be reproduced in a variety of visual formats targeting nine of the largest voter communities in the city of Los Angeles.
A complimentary style system comprising of color variations, typeface study and other essential design elements was also developed to maintain cohesion throughout all communication channels.
L.A. CITY VOTES - Hand-rendered concept sketches.
L.A. CITY VOTES - Print marketing materials.
L.A. CITY VOTES - Promotional campaign apparel.
L.A. CITY VOTES - Booth branding concept.
L.A. CITY VOTES - Electronic Billboard
L.A. CITY VOTES - Transit Signage