![](https://cdn.myportfolio.com/64e2ff1a-b2ad-4109-8c20-274baaebe1ff/60c8d86d-8e68-4100-8fc2-6cc3a5d26b8f_rw_1920.jpg?h=9ab462270db6945fa093a128d21e0fe7)
The client, a major corporate real estate firm, was in need of a branded concept kit for their latest property offering at 837 Washington Street in New York's Meat Packing District. The pilot project called for typographic, color, and element studies, culminating in a two-fold promotional memorandum and precursor to other future projects.
![](https://cdn.myportfolio.com/64e2ff1a-b2ad-4109-8c20-274baaebe1ff/0581664b-235c-4522-aedd-e0ecb5e6e56c_rw_1920.jpg?h=7446638c64c024b09eeaa57955712d9d)
Print brochure typeface study.
![](https://cdn.myportfolio.com/64e2ff1a-b2ad-4109-8c20-274baaebe1ff/c1b737d6-5420-4658-b03a-a362416d8106_rw_1920.jpg?h=02ee2319c6c77510b3ba24bdd9789a91)
PMS repeat pattern with company logo.
![](https://cdn.myportfolio.com/64e2ff1a-b2ad-4109-8c20-274baaebe1ff/30952779-1c85-45f1-a3c2-d9e0ef643ad9_rw_1920.jpg?h=7e5a8eac029908693664d9d3097f9e2a)
Logo, repeat pattern, and spot color study.
![](https://cdn.myportfolio.com/64e2ff1a-b2ad-4109-8c20-274baaebe1ff/cd79487f-2fe9-4739-96d5-aa3c2f8a86a7_rw_3840.jpg?h=0becc14125083a630bf5a4597b44eafb)
Investment memorandum front cover.
![](https://cdn.myportfolio.com/64e2ff1a-b2ad-4109-8c20-274baaebe1ff/a82eed3b-26aa-412a-ab7c-771d609f52b1_rw_3840.jpg?h=07ea82aad9dc01f287801cecc3cafcfa)
Investment memorandum inside layout.
![](https://cdn.myportfolio.com/64e2ff1a-b2ad-4109-8c20-274baaebe1ff/9fd14905-2c56-45a2-a572-6357609dab82_rw_3840.jpg?h=457cc455d1a141d722f9ede047fd2945)
Investment memorandum typeface detail.