The client, a major corporate real estate firm, was in need of a branded concept kit for their latest property offering at 837 Washington Street in New York's Meat Packing District. The pilot project called for typographic, color, and element studies, culminating in a two-fold promotional memorandum and precursor to other future projects.
Print brochure typeface study.
PMS repeat pattern with company logo.
Logo, repeat pattern, and spot color study.
Investment memorandum front cover.
Investment memorandum inside layout.
Investment memorandum typeface detail.